“Creativity is intelligence having fun!”

Albert Einstein

We are the Aussie equivalent of ‘Mary Queen of Shops’, the Saviour of Shopkeepers – here to keep Aussie small shopkeepers in business!

We love commercial premises. You know, bricks and mortar stores, the storefronts and shopkeepers of our cities and suburbs and tucked-away street corners. We love shop fronts, cafés, restaurants, pop up shops, the inside and outside of shops, the staff in the store, the signage outside the store, the kerb appeal, the store merchandising, the uniforms. We also love clinics, treatment rooms, receptions, stock rooms, kitchens and serveries.

We love everything there is to know about bricks and mortar businesses and what we love even more, is helping them stay in business and building a mob of loyal customers. Add to the mix our signature twist of connecting businesses with the community around them and voila, you are in business!

We are the Aussie equivalent of ‘Mary Queen of Shops’, the Saviour of Shopkeepers – here to keep Aussie small shopkeepers in business!

We will nosey into everything and become part of the counter!

Clients are referred to us because we roll up our sleeves and get stuck in. We are a fresh pair of eyes and look at the business from the customer’s perspective – something that many business owners forget in the midst of being busy!

Susie first discovered her love and flair for bricks and mortar marketing whilst Serving in the Royal Navy and being tasked to create an array of catering, retail and leisure services, within a busy Naval Base. From concept to open day, each outlet was created with a unique personality, aimed at a very specific market and each one become hugely popular with locals and visitors alike.

Now based in Sydney and working with both local and interstate clients, Susie will bring her creative eye and practical approach to your premises.

With a hugely varied career incorporating a vast array of industry sectors including hospitality, retail, leisure and sport, education, FMCG, customer service, HR, project management and the British Armed Forces, it’s hardly surprising that when a new client meets Susie, the chances are she knows something of their industry.

And this is one of the key ingredients that allow her to really understand a business and its owner and to develop marketing strategies, which put simply, simply fit.  Susie strips back all the ‘waffle and noise’ around marketing and presents clear, straight-talking strategies that deliver results.


Click on our portfolio to see our Client Case Studies

Meet our Team



  • Susie
    Susie Commanding Officer (CO)
    Known for ~ Creative Thinking that challenges the norm
    Excels at ~ Leadership
    Awesome Talent ~ Identifying media angles

  • Neeley
    Neeley Executive Officer (XO)
    Known for ~ A clear head and logical thought when Susies head is blank
    Excels at ~ Change management and delightfully personal customer service
    Awesome talent ~ Off the scale productivity and a sharp marketers brain

  • Andy
    Andy Operations Officer (Ops)
    Known for ~ Commitment to project excellence 
    Excels at ~ Swift understanding of client needs  
    Awesome talent ~ Wordsmithing!

  • Beth
    Beth Logistics Officer (Purser)
    Known for ~ Utter Efficiency
    Excels at ~ Detail
    Awesome Talent ~ Looking after everything the rest of us run out of patience with!


  • Lisa
    Lisa Engineering Officer (Engines)
    Known for ~ Down to earth approach
    Excels at ~ Cutting through the web confusion for clients
    Awesome talent ~ All things techy! 

  • Tiffany
    Tiffany Naviagator (Navs)
    Known for ~ Creativity
    Excels at ~ Interpreting a brand visually
    Awesome talent ~ Delivering something so special you know will pop!

  • Kat
    Kat Public Relations Officer (PRO)
    Known for ~ Eye for detail and delving into every possible media angle 
    Excels at ~ Crafting a publicity story that demands attention 
    Awesome talent ~ Building great relationships with the media 

Here’s what our clients say about us


  • Thank you so much for all of your assistance, it has been a great experience being your client. I can and will only say good things about Susie and Little Black Book Marketing.

    Linda Court
    Linda Court Kavalia Power
  • I just love that you are on this journey with me Susie! THANK YOU for listening and helping my business to evolve and grow.

    Dina Cooper
    Dina Cooper Parents Leading Change
  • I just wanted to let you know that you have been so amazing, and thank you so much.

    Alli Price
    Alli Price Motivating Mum
  • Thank you so much for your call this morning and taking the time to go through the details of how I can start moving. One day, I need to make a video blog about choosing the right people to work with and how you have been so good for me and my marketing.

    Maud Briscoe-Renaud
    Maud Briscoe-Renaud Maud Briscoe-Renaud Counselling and Life Coaching
  • I LOVE what you have done, we are so very happy with your service! Thank you!

    Karen Mileto
    Karen Mileto Supreme Natural Health
  • I contracted Little Black Book Marketing to edit and proof read the copy of my new book, and what I received was astounding! Susie is super talented and easy to work with; her turnaround time is also impeccable. Susie's services have been invaluable!

    Tiffany Gouge
    Tiffany Gouge Studio: Tiffany Gouge
  • Susie is a highly professional person and is dedicated in everything that she does. A high achiever with great communication skills makes Susie a pleasure to work with.

    Pippa Rowntree
    Pippa Rowntree
  • My fortnightly Skype sessions with Susie were so helpful, she is an amazing listener and is incredibly patient. She managed all of my social media presence and direct marketing, was thorough and reliable, and helped me to sort my realistic ideas from the unprofitable and unscalable ones. Thanks Susie for coaching me and helping me remain in my business, because i think without your encouragement and advice, I wouldn't where I am today.

    Glynis Howard
    Glynis Howard Baby of Mine
  • Susie from LBB came recommended to me through a friend I trust. At the time I wasn't really sure what i needed as far as social media but I was daunted by it. As I had just launched my business I didn't want to get it wrong and send out the wrong message to the market. I met with Susie and she took the time to really understand my business and "The Why" behind it. From this she worked within my budget and put together a strategy that I understood and was really impressed with. Susie and her team regularly check up on what is working through analytics and review our social media strategy. I cannot recommend the LBB team enough, they are personal, professional and have really helped grow my business and educate me at the same time in the fast moving world of social media"

    Monique Treder
    Monique Treder Happetite Food
  • I still remember reading the first sentence of content Susie had developed and I just thought “this is amazing”. When I was finished reading it, I just sat there silently and thought, this lady who I have never met, and all she really did was spend a good few minutes speaking to me and then all I did was complete a questionnaire has completely captured not only the image I wanted to present but my personality and persona in its entirety. I was completely gobsmacked and was completely happy with the end product. In addition she was always readily available for feedback, didn’t hesitate to offer her opinion regardless of whether I would agree or not, and really helped me create the essence of my website. If you are looking for someone to develop content for you regardless of how corporate don’t bother looking any further – you’ve hit jack pot!  

    Aarati Ilanko Global RP
  • "I worked with Susie from Little Black Book Marketing to help develop and refine the Opportunity Summary for Little Rockers Radio. Susie was very thorough in gaining an understanding of the business in order to put together our proposal. The turn around was fast, however by no means rushed. The final summary, that honed in on the key benefits of working with Little Rockers Radio, is now used when we commence all conversations with potential partners."

    Sarah Morrissey
    Sarah Morrissey Little Rockers Radio
  • Being a small business, I've relied very heavily on social media to advertise my services. My Facebook page was achieving regular new likes initially and people were seeing the posts but nothing was consistent or generating much engagement. I didn't really have quality time to dedicate to the page and it became quite dormant. Little Black Book Marketing gave me some fantastic ideas to boost page productivity and help me better understand how to manage the page consistently. I am now a master of scheduling regular, relevant posts to my audience and have a clear understanding which posts work and which don't. A one hour brainstorming session with you has been invaluable. The best thing is the time I've saved! I know the page is performing without having to 'work' on it every day. Plus it has generated new business so quickly! Awesome Little Black Book. Thank you!

    Union Jacks Mobile Hair Services
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